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new ethics

new ethics: platform for consumer ethics

Keep the world - this is the motto of new ethics, the new internet platform for all those who wish to join us and contribute to saving our wonderful planet. Everyone can make a contribution? for example, by means of gigantic music events like "Live Earth" where 100 artists performed throughout the world for Al Gore's global warming campaign, or by means of recycling and energy saving in one's domestic household, the cultivation and consumption of organic and ecological, high-quality foodstuffs, or by using cosmetics that are not only good for the skin but for the environment too, by means of environmentally compatible cars, furniture or ecologically correct holiday resorts. But how and where can I find information about this? new ethics is the new platform for answers, reliable information and entertaining articles on the topic of "consumer ethics" under the special sections of "Eating & Drinking", "Fashion", "Cosmetics", "Travel" and "Living".

That is new ethics: key information for consumers and a communication forum for companies. As an independent information portal, new ethics reports on companies and their activities that are committed to adhering to strict, ethical, social and ecological rules and whose products meet the requirements of the quality labels that are customary within a particular line of business. A neutral advisory body ensures the quality and independence of the platform and articles and information that are featured. Respect for life and nature are the main priorities. The aim is to make a contribution to the conservation and safeguarding of the resources on which present and future generations depend.

This may seem rather high-sounding but is, in fact, not that difficult and can even be fun: for example, when the "greenhanger" takes over at chemical cleaning businesses and today jackets and trousers already hang on ecological corrugated cardboard hangers in more than 50 laundries in Berlin. When eco-eyeliners with a cooling effect and perfumes made from natural fragrant oils make women go weak in the knees, and when hybrid models seize hold of the motor world. By the way, ecologically correct holiday resorts can be found from Egypt from Cyprus. Their goal is to conserve their immediate surroundings; they have developed conservation programmes for fauna and flora and invest in local training and youth programmes.

Chairs in recycled cardboard are not really that new but still have ecological long-term effects. And the "green wave" does not stop at catwalks either. For example, the fabrics and natural materials of the Danish Noir fashion label are ecologically certified, from organic cultivation and Fair Trade projects. Hess Natur, the popular eco-label, has firmly established "ethically correct fashion". Silk, cotton or cashmere? "out of love for nature", Hess Natur's materials have the German "certified organic cultivation label" and bear the guarantee that they have been produced without the use of any harmful substances. "Lebensbaum", the north German natural foods company, also stands for ecological, organic and sustainable business. An example of propagating a better world: "Papa Löwe's Kakaoschleck", its new, delicious cocoa drink? inspired by Janosch, the well-known author of children's books? uses cocoa beans from organic cultivation and without any artificial aroma. The company received the "Ethics in Business" award for having all its field force staff use cars driven by natural gas and for using regional wind power to supply electricity. Last but not least, even tokens of love can be ecologically correct: rings in silver-gold or white gold with stones exclusively from Fair Trade …

The new ethics editorial department hopes you will enjoy clicking through the consumer ethics section.





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