People buying in an "organic food shop" or "organic supermarket" naturally assume that all products offered are truly "organic". But does anyone check this? Does anyone have an eye on it?

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Under the motto, “organic for everybody”, the four well versed company founders of Basic AG, Georg Schweisfurth, Richard Müller, Johann Priemeier and Hermann Oswald, launched their first Basic organic supermarket in Munich in 1998. Their concept of whetting people’s appetites for organic products in the public at large worked out.

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The tree of life, a symbol of power and continuity, calmness in the storm and for the survival of all the trends and spirits of the times, adorns the teas and coffees, herbs and spices from the health food company Ulrich Walter GmbH, and rightly so.

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